WhenAIfirst became popular, people feared it would eventually become aninescapable part of their everyday lives. Although it’s been marketed as a “helper” rather than to replace, it has, indeed, replaced a lot of things and peoples' jobs. Veteran actorSylvester Stallonedoesn’t seem to have that fear, as, according toVariety, he invested $7.5 million intoLargo.ai. It’s an AI-driven analytics platform for advertising in the television and film industries. The platform teamed up with London and Rome-basedBrilliant Picturesfor what they’re calling “the world’s first everfully AI-automatedfilm sales, production and finance company”, which combines both companies' expertise.
Brilliant Pictures' titles includeThe Curse,Close to Nature,The Messenger,Malice in Wonderland, and more. The company’s chairman, Sean O’Kelly, said that the collaboration is about making content faster and easier and that the hope is to embrace the future use ofAI in filmrather than replace the methods and crews whose decades of hard work make the industry what it is today. According toVariety, O’Kelly said:
We’ve been following Sami and Largo.ai’s trajectory since their early formation. As one of the earliest pioneers of AI-assisted filmmaking, their technology is way ahead of the curve. We’ve seen and trialed the limitless potential and value it can add as an assistance tool to underpin and enhance our human and creative instincts. For us, it’s about making content in a faster, easier and less risky way. We’re proud to now take this to the next level through our partnership. Working together we hope to set a new standardfor AI-assisted filmmaking,embracing the future whilst respecting the creative contributions that make cinema magic.
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Largo.ai works for 600 companies,including some Hollywood studios. The CEO and co-founder, Sami Arpa, believes that over the past couple of years, AI has become a vital part of the filmmaking process, from script analysis to virtual sets and backgrounds. Apra said Largo.ai and Brilliant Films will push the boundaries of AI.
We are excited to be partnering with Sean and Marc at Brilliant Pictures, who share our vision of pushing the boundaries of AI-assisted moviemaking. With decades of experience and a legacy of award-winning films, Brilliant is perfectly positioned to set a blueprint for the new standard of filmmaking. This marks a pivotal point for the adoption curve within the industry. When we started out on this journey in 2020,there was a fear and hesitanceas to the role of AI in filmmaking. Over the last two years, as technologies like ChatGPT have become embedded in our everyday lives, people are now waking up to its limitless potential as an integral and symbiotic part of the movie-making process.
The Potential Pros and Cons of Using More AI In Film
The film industry has evolved tremendously throughout the decades. From handmade sets and props to computer-generated scenes, a glimpse at a sci-fi movie from the 1960s, and one from the late 2010s, are the best ways to see the change visually.Some might say it’s an improvement, while others might complain that film quality isn’t the same anymore. Either way, there are pros and cons to using AI heavily in the industry. On the one hand, as Brilliant Pictures' CEO said, films will be made easier and faster, which means you won’t have to wait years for a sequel. On the other hand, a lot of hardworking, talented crew will be out of jobs in some way regardless of claims to the contrary, and who’s to say AI can fully achieve the creativity of a skilled human in a few years?
Source:Variety
Sylvester Stallone
