With theSuper Bowljust one week away, fans are clamoring to find out what big movies will be promoted during the commercial breaks. Disney will have a solid presence at the big game, with the studio expected to debut a new TV spot for the highly-anticipated Pixar sequelThe Incredibles 2. Although, there is no officially confirmed yet. Perhaps the biggest question swirling around the game is whether or not the firstSolo: A Star Wars Storyfootage will also debut next Sunday. It is believed that the studio will definitely be showcasing trailers forA Wrinkle In Timeand one of Marvel’s two highly-anticipated movies,Black Panther(February 16) orAvengers: Infinity War(May 4).
A new report from Deadline reveals Disney has purchased a 30-second spot and a 45-second spot, but it isn’t clear what movies will be showcased. If Disney does plunk down the big bucks for aSolo: A Star Wars Storytrailer, it will be the first time the studio has done so to promote aStar Warsmovie, since the studio bought LucasFilm for $4 billion in 2012. It’s worth noting that Disney did use the 2016 Summer Olympics to help promoteRogue One: A Star Wars Story, and it’s possible that the studio could use the 2018 Winter Olympics that start next month in Pyeongchang, South Korea, to debut the first footage from thisHan Solo spin-off, but that has yet to be confirmed.
While a Marvel movie TV spot has not yet been confirmed, the studio has used the Super Bowl to promoteGuardians of the Galaxy Vol. 2in 2017 andCaptain America: Civil Warin 2016. WhileBlack Panthermight be the obvious choice, it also may be too close to February 16 release to warrant spending big bucks, rumored to be more than the $5 million per 30-second ad price from last year’s big game. Since there has already been afirst trailerforAvengers: Infinity Warreleased, it’s possible that the studio could roll out some new footage during the big game, but it would be quite surprising if the studio used its Marvel spot forAnt-Man and the Wasp, since the studio has yet to release any footage from that movie yet.
It’s certainly possible thatThe Incredibles 2could get one of the studio’s Super Bowl spots, especially since Disney unveilednew characters and cast membersfrom this sequel, and this footage could offer a first look at these characters in action. Disney debuted the first trailer for this animated sequel back in November, so the timing could definitely be right for the studio to release another glimpse atThe Incredibles 2. The July 21, 2025 release date is also not too far away, especially since the first trailer was released already. Another possibility for one of the Super Bowl spots is the fantasy adventureA Wrinkle In Time, which is slated for release on March 9.
As for the rest of the studios, it is believed that Netflix and Paramount will drop a trailer for the next entry in theCloverfieldfranchise, entitledGod Particle(April 20), while Universal is expected to showcaseJurassic World: Fallen Kingdom(June 22) andSkyscraper(July 13). Paramount will promoteMission: Impossible Fallout(July 27) andA Quiet Place(April 6), while Warner Bros., which traditionally sits out the big game, will continue the tradition this year, along with Sony Pictures and 20th Century Fox. Head on over toDeadlinefor their full report.
