Generative AI models continue to grow in complexity, leading more and more people to be fooled by deepfake videos. Scammers have used the public image and brands of celebrities to sell fake products, and even made a woman fall in love with a fake Brad Pitt for financial gain.Halloweenstar and all-round Hollywood legend,Jamie Lee Curtis, is the latest actress to be embroiled in a deepfake AI scam, and she has taken directly to social media to call out those responsible, including Meta boss,Mark Zuckerberg.
Jamie Lee Curtis took to Instagram to share a lengthy plea for Mark Zuckerberg and Meta to do something about the variousAI scams circulating on Facebook and Instagram.“My name is Jamie Lee Curtis and I have gone through every proper channel to ask you and your team to take down this totally AI fake commercial for some bullsh*t that I didn’t authorize, agree to or endorse,” began the comment under a screenshot of Mark Zuckerberg’s Instagram profile. “I tried to DM you and slide on in, but you don’t follow me so I’ve had to take to the public Instaverse to try to reach you.”
CinemaCon Gets Freakier With New ‘Freaky Friday’ Sequel Footage
Things get awkward between Chad Michael Murray and Lindsay Lohan in a brand new clip from ‘Freakier Friday.’
Jamie Lee Curtis isn’t one to hold back her honest thoughts and opinions, andher Mark Zuckerberg calloutwas no different. She continued, “If I have a brand, besides being an actor and author and advocate, it is that I am known for telling the truth and saying it like it is and for having integrity and this (MIS)use of my images (taken from an interview I did with [Stephanie Ruhle] during the fires) with new, fake words put in my mouth, diminishes my opportunities to actually speak my truth.”
The fake video using Jamie Lee Curtis' likeness seems to have been removed from Instagram and Facebook, and it isn’t clear what the fake product was. But, Curtis still had to take her complaint all the way to the top for something to be done. “I’ve been told that if I ask you directly, maybe you will encourage your team to police it and remove it,” she concluded. “I long ago deleted Twitter, so this is the only way I can think of reaching you. Thank you in advance, JLC”
Celebrity AI Scams Are on the Rise
Generative AI gives users the ability to quickly “create” almost any image with an astounding likeness to a celebrity. As unfortunate as a scammer using Jamie Lee Curtis' image to scam people is, it’s far from the biggest, or the weirdest AI scam involving an actor.
Earlier this year, two women in Europe were scammed out of hundreds of thousands of dollars by an account pretending to beFight ClubandOnce Upon a Time… in Hollywoodstar, Brad Pitt.Yep, that Brad Pitt. The scam involved the fake Pitt asking them for help with medical fees for his mother following his public divorce from Angelina Jolie. It is unknown if even more people have fallen for the scam.
